REAL ESTATE MYTH: You should price your home high so you have room to negotiate.

by Graham Allen

 
Starting high might sound like a smart strategy, but it can actually work against you.

Buyers are comparing your home to everything else available in the same price range. If your home feels overpriced, they may skip it altogether instead of making a lower offer.

Then, by the time you reduce the price, your home has already been sitting on the market and buyers may start wondering why.

The goal isn’t to start with the highest possible price. It’s to find the price that positions your home well from day one and gives you the best opportunity to attract serious buyers.

Thinking about selling? Let’s talk strategy.

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